Let’s see how to use the packaging of our products to implement winning marketing strategies such as the double product strategy, message-carrying packaging or simple but effective gift packaging. The packaging of the product is one of the elements to consider in the commercial planning and can be used to create the added value of the company. Studies conducted on the importance of packaging have shown that much of the choice depends on how the product is presented. Choosing the Custom printed CBD boxes is important.
Importance of Packaging
The packaging, in fact, does not only cover the task of protecting the content, but constitutes the means of communication, information and promotion between us and the potential customer: it shows the characteristics of the product, makes it recognizable, as well as keeping within itself, for as regards the choices of color and material, those characteristics that reach the consumer in a completely unconscious way, but which affect his evaluation.
Steve Jobs said: “When you open the box of an iPhone or an iPad, we want the tactile experience to set the tone for the perception of the product” (Taken from the biography of Steve Job by Walter Isaacson).
For this reason, the founder of Apple had an almost obsessive attention to the details of the packaging, to the materials with which it was composed, the graphics, the methods of opening and the arrangement of the products inside. Every detail is important, if you want to distinguish yourself, and the custom cbd boxes is very important because they transmit a very precise signal of who you are. Let’s see, now, how some types of packaging can be particularized to the point of becoming, themselves, a part of the product.
The Double Product Strategy
A historical example is the glass that I often find in my friends’ homes: the container of Nutella, do you remember? This is the classic example of how, by buying a product, the buyer receives two, Nutella and a glass, and of how Ferrero has managed to position its brand on the tables of most Italian families. The analysis of consumer trends in recent years highlights some purchasing behaviors. It seems that purchasing choices are increasingly oriented towards behaviors aimed at safeguarding the environment. You need to choose the Custom Boxes with logo there.
The possibility of reusing the packaging of the purchased product reflects the need to reduce the amount of waste that our company produces. This therefore allows us to attribute an additional ethical value to our product. The infinite possibilities of packaging, currently, favor the realization of functional solutions that can, at the same time, attract the buyer and can push him to prefer our products over those of the competition.